I have a lot of clients come to me not knowing where to start. When they don't know, I don't want to overwhelm people with too many steps and scare them away from doing the home care. Home care is the most important part of the equation to get your results. When I tell you that home care is more important than treatments, I mean it. When you do not do care at home, the treatments will only go so far. Let me put it this way, if you only get your teeth cleaned every six months, they will be in bad shape from not brushing daily. Anyway, let's start with the basics.
Every good skincare routine starts with cleansing. Clean skin does much better as far as not producing as much of the bacteria that causes breakouts. For beginners I most often recommend a gentle cleanser just to get started on moving towards results. I love the cleansers in all my lines and have several different options for everyone.
Moisturizer comes next for newbies to skincare. Like I said, we are going super basic for this, so no serums at first. All skin needs moisturizer, even oily skin. Often, providing moisture on oily skin can reduce sebum production because the skin isn't going into overdrive trying to moisturize itself. Moisture in the skin helps deter formation of wrinkles.
SPF. EVERY DAY. NO MATTER THE WEATHER. NO MATTER IF YOU WILL BE OUTSIDE OR NOT. Chances are you are still being exposed to UV rays via windows or through clouds. These rays can cause cancer and are often the cause of visible signs of aging.
If the client can do these things consistently and want to see more results, I will add other steps.
Typically, my next step is exfoliation 1-2x a week. I choose exfoliation because exfoliation helps jumpstart the skin turnover cycle, which slows as we age. This helps the brighter, younger skin to be pushed to the top. Also, sloughing off the dead skin helps the products absorb better into the live skin, so the products work better.
This is my absolute most basic routine I would recommend. Consistency with the skin is key. Once a client can consistently do all of these things, I may suggest more targeted serums, masks, or other products to help them reach their goals.
One of my other favorite options is to start with the Jan Marini Skin Care Management System. This is a great option if you need something simple but want results. It provides you with a whole skincare regimen with the steps labeled in number order for you. I love how quick and easy it is for my clients to follow it. If you have more sensitive skin or a smaller budget, I have other lines I work with and let my clients know when sales are happening ahead of time so they can plan their purchases.
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